Beck’s 2013 Super Bowl Commercial Features a Singing Fish
Beck’s is introducing their new beer Sapphire with a commercial during the 2013 Super Bowl.
The spot begins with a shot of the bottle. It’s black with a glowing ruby-coloredÂ sapphireÂ as its logo. But you don’t spend $4 million just for a bottle shot. Oh, no, you alsoÂ includeÂ a singing fish, who’sÂ serenading the beverage with Chet Faker’sÂ versionÂ of ‘No Diggity,” Blackstreet’s hit from the ’90s.
Obviously the singing fish thing has been done before. MostÂ prominently in a series ofÂ noveltyÂ gifts thatÂ one could hang on their wall if they dared. But what makes this fish different is that it is smooth, just like Sapphire, which is described as the smoothest Beck’s yet.
It’s also the mostÂ alcoholic, coming in at 6 percent. (An ABV which is subtly displayed on the bottle during the commercial.)
What do you think? Does a fish with a taste for New Jack Swing get you in the mood for an adult beverage?