KTVB reported that Albertsons LLC has bought the naming rights to Bronco Stadium for $12.5 million.  The press conference video shows Sammy Suit-n-Tie announcing that it'll be renamed... get this... Albertson's Stadium.

Two words: YUCK.  The other word is inappropriate and I want to keep my job.

Why "yuck"?  Well, the Bronco Stadium name has become a staple for BSU fans.  The stadium's title gives homage to the team!  Now it's being transformed into another advertising symbol.  While we're at it, let's make the players hold Pepsi while they're crossing into the end zone, and tattoo them with golden arches.

Okay, I might be overreacting.  But still, I like the old name better... c'mon, it's tradition!  What do you think of the new name?