Lately it seems every day is April Fools Day in the world of advertising; so many ad campaigns are based around pranking ordinary people. Due to the success of YouTube viral videos, prank campaigns have become the latest rage among advertisers.
On July 7, 1999, Dave Whipple bought a McDonald's hamburger. The Utah man didn't intend to eat it, but instead he wanted to prove that the burger was so pumped full of preservatives that it would look the same after a month.
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