BOISE, Idaho (AP) — A tight deadline to get Idaho's health insurance exchange running means designers are aiming for a streamlined, straightforward web site to greet consumers when they log in for the first time come Oct. 1. That's when enrollment begins as part of President Barack Obama's plan to make sure most Americans have insurance coverage. Amy Dowd, the exchange's director, said the emphasis will be on creating a functional web site individuals and small businesses can shop for insurance policies online with a minimum of confusion. With the exchange breathed into life only in the final days of the 2013 Legislature, the Idaho exchange's aspirations aren't to be a "Cadillac-style" offering, rather a dependable, utilitarian one. Dowd says the site will be an "ever-evolving destination" where information can be added, as needed.