Paramount really wants you to see Mission: Impossible – Rogue Nation and they’re nudging you in the ribs using the most effective marketing tactic in the history of marketing tactics...they’re giving you free stuff. Specifically, they’re giving you free digital copies of the first four Mission: Impossible movies, reminding you that this series has been 75% good and that you should start getting excited for the new one.
At the time of this writing, early estimates for the weekend box office have Ant-Man edging out Pixels for the top spot in this week’s top 10. That could change. With less than $1 million separating the films, Pixels may very well slide into first place tomorrow, winning one very close competition. But even if it does claim ultimate victory, it doesn’t change the fact that Pixels’ opening weekend is a massive disappointment and another nail in the coffin of Adam Sandler’s career.
The Hunger Games: Mockingjay – Part 2 is going to be one the highest grossing films of 2015 no matter what, so every trailer and poster can’t help but feel ever-so-slightly redundant. Oh, remember that movie that you and everyone you know is already going to see anyway? Here’s an unnecessary reminder that it exists! And yet Lionsgate has been playing fans like a fiddle with their marketing campaign, and the latest trailer is one seriously impressive advertisement.
It would be easy to label the opening weekend for Ant-Man a failure. After all, it’s significantly lower than the openings for recent Marvel Studios movies and it’s a good $130 million less than the three-day opening Avengers: Age of Ultron had a few months ago. But let’s not be so hasty. Its opening numbers may not have blown anyone away, but Ant-Man’s box office arrival is textbook Marvel.
The LEGO Movie is a project that consists entirely of inspired ideas, but casting the gravelly-voiced Will Arnett as Batman is probably in the top five. With the character’s spin-off in the works, the inspired casting continues! It seems that the soft-spoken Michael Cera is set voice Robin in LEGO Batman.
Everyone knows that 2015 is the year that Marty McFly and Doc Brown journey to in Back to the Future Part II. While we may not have hoverboards or Jaws 19, we are getting a new 30th anniversary Blu-ray and DVD release of the Back to the Future trilogy, which isn’t a bad consolation prize. In fact, the slightly more obsessive fans have even more reason to celebrate, as the Back to the Future animated series from the early ‘90s is coming to DVD for the first time.
Universal was already bathing in its Furious 7 and Jurassic World money Scrooge McDuck-style before Minions opened this week. Now the studio is looking at its third truly massive hit of the year, a run that feels nearly unprecedented. Universal already released two of the biggest movies of all time within the past four months, and now it’s looking like it may have three.
Omar Sharif, the legendary actor best known for key roles in classic movies like Lawrence of Arabia and Doctor Zhivago, has passed away. He was 83 years old.
The BBC has a statement from Sharif’s agent, who reports that the Oscar-nominated and Golden Globe winning performer suffered a heart attack in Cairo. He had been diagnosed with Alzheimer’s disease earlier this year. Beyond that, details are unknown.
With a cast that includes the likes of Kristen Wiig, Melissa McCarthy, and Chris Hemsworth, you’d think Paul Feig’s currently filming Ghostbusters reboot would try to find another big name for the film’s villain. And you’d be wrong! Rather than cast another recognizable face, Feig has recruited Neil Casey into the ensemble. While you may not know that name, chances are strong that you’ve seen at least one project that has his name attached.
As expected, the Fourth of July holiday weekend saw a lot of people heading to the theater. Unfortunately for the new releases, those people gravitated toward films that have already been in theaters for a few weeks. Once again, Jurassic World and Inside Out dominated the top 10, leaving newcomers like Terminator Genisys and Magic Mike XXL out in the cold.
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