Clif Bar Needs a Mouth Washed Out With Soap (Opinion)
Clif Bar is re-defining the meaning of a good corporate citizen. The company came to the Magic Valley with the promise of new jobs and perhaps a ready market for local agricultural products. Clif Bar has a potty-mouth cartoon spokesman. He’s offering a political take on traditional agriculture. You can watch the video (caution: Offensive content) below and see what we mean. Do you think economic development officials knew what we were getting into when Clif Bar came to town?