Hilarious Twin Falls Sign Reminds Locals Of Burger Alternatives

For those who have a habit of driving past the Magic Valley Mall on the way to work or home, you might have noticed a sign just off Blue Lakes Boulevard North that reminds area residents who the 'OG' burger joints are in town.

It's been five days since the In-N-Out opened next to the visitor center in Twin Falls. The drive-thru has been packed pretty much all hours of the day; there's even a crew directing traffic in fluorescent-colored vests.

As I was headed in that direction Monday afternoon, I noticed a sign across the road that was rotating through various ads for local goods and services. One message was a clear and direct response to excitement over the newest burger spot in town.

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City Of Twin Falls Programs Street Sign To Remind Locals In-N-Out Isn't The Only Burger Joint In Town

Twin Falls Magic Valley Mall sign on July 27, 2026    Credit: Greg Jannetta

'We Have Burgers Too,' could be read from motorists passing the mall near Pole Line Road and Blue Lakes Boulevard. The sign also displays the brand logos of Chili's, Texas Roadhouse, Five Guys, and Red Robin.

READ MORE: Opinion: In-N-Out Twin Falls Opening Traffic Not That Chaotic

I think it's great that In-N-Out opened its 441st eatery in Twin Falls, but having grown up eating its burgers regularly, I'll remain loyal to Red Robin when I want a good burger. Having said that, In-N-Out is known for producing one of the best fast food burgers in the industry.

Well played to whoever thought up that message. It's always important to remember your burger roots.