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Teens “Getting” Meth Message

The latest Idaho Meth Project survey shows more teens are becoming aware of the dangers and risks of using meth. The Idaho Meth Use & Attitudes Survey released Tuesday shows the number of teens strongly disapproving of meth is 88%, up from 65% in 2007, the first year teen attitudes were surveyed. The Idaho Press-Tribune reports Gov. C.L. “Butch” Otter and First Lady Lori Otter also unveiled the latest advertising campaign for the project Tuesday. The project launched in 2008 to reduce first-time meth use. The campaign features new television, radio and billboard ads depicting graphic, real-life examples of teen users and the slogan: “This isn’t normal behavior. But it is on meth.” The survey shows 81% of teens believe the commercials are a strong deterrent to using meth.

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