Opinion: Capriotti’s Means Game Over For Jersey Mike’s

Nothing personal against the staff at Jersey Mike’s.  You don’t set the high prices on the bland sandwiches.  Across the street a competitor is rising and it’s going to threaten the hegemony of every sandwich shop in Twin Falls.  I know, I’ve eaten at Capriotti’s.

The chain was founded in Delaware, where I spent 7 years hosting a radio show.  It’s the gold standard for submarine sandwiches. 

A friend here at the office wrote about Capriotti’s in February.  She’s visited the shop in Las Vegas.  You can also find locations in Salt Lake City.  When I first came to Twin Falls I looked into opening a franchise here.  You need a population base of 25,000, which we’ve got and then some more.

As my colleague mentioned a few months ago, there is a sandwich on the menu called the Bobbie.  When I first saw it listed on the board I was skeptical.  It had turkey, dressing and cranberries inside the roll.  Then I took a bite and was absolutely hooked.  By the way, it’s dressing outside a turkey.  The word is stuffing when it’s baked inside a turkey.