SNL Introduces Settl, the Dating App For Desperate People
SNL commercial parodies are at their best when they’re at their most scathing. The fake ad for a fictional dating app called Settl may not be as dark as that vicious, pro-gun parody from a while back, but it’s a different brand of cynical: Here is the app for people who are tired of trying to find the right person and just want to settle down with, well, any person.
Like some of the most memorable SNL sketches these days, the Settl ad is really just an excuse for some very funny women to cut loose. Kate McKinnon, Vanessa Bayer, and Leslie Jones all mine big laughs out of quiet desperation (usually hidden by oh-so-fake smiles). It’s not about finding a soulmate — it’s about finding someone you can marry as soon as possible so you can beat your sister to the altar!
Many of the gags will hit a little close to home for anyone who has ever delved into the world of online dating. Here is a fake app that won't even let you “swipe left.” Here is an app that will only let you upload your worst photos, so your potential partner can only see you at your worst. The result: dates with depressingly below average gentlemen. You know the cliche: it’s funny because it’s true.