Clif Bar Needs a Mouth Washed Out With Soap (Opinion)

Clif Bar is re-defining the meaning of a good corporate citizen.  The company came to the Magic Valley with the promise of new jobs and perhaps a ready market for local agricultural products.  Clif Bar has a potty-mouth cartoon spokesman.  He’s offering a political take on traditional agriculture.  You can watch the video (caution:  Offensive content) below and see what we mean.  Do you think economic development officials knew what we were getting into when Clif Bar came to town?