If it can work in liberal Massachusetts, it can certainly work here.  Check out this link from Fox Business.  The store opened near the state line with Rhode Island, which is also a very conservative state.

This is one of those situations where word-of-mouth advertising would really pay off.  Unlike other forms of advertising, it’s free!

I’m not saying a Brandon store would be a long-term business bet, but it would surely do as well as the seasonal Halloween stores that crop up around the state.  You can capitalize on Christmas shopping for your conservative family members.  Or you could open a few weeks before election season.

Maybe it's More of a Garage Business

Mostly, this is a good online idea.  Leasing bricks and mortar for even a couple of months is costly.  You would need a location with a lot of traffic.  I suspect you would also last longer if you offered a few other items as well.  Such as the “I Did That” stickers sweeping the nation.  At some point, you’re really just selling the Republican Party.  It might give you a better long-term business outlook if you can simply ride the wave of each conservative fad and latest slogan.

Malls may not be the attraction they once had for shoppers but there’s plenty of parking.

You Would Need a Prime Location

For Twin Falls, I would consider two other options.  A storefront in the plaza with WinCo and Target.  Or on Cheney Drive and near Walmart.

This is one of those situations where word-of-mouth advertising would really pay off.  Unlike other forms of advertising, it’s free!

The Let’s Go Brandon phrase isn’t trademarked.  You could plaster it on shirts, mugs, bumper stickers, and Christmas tree ornaments.

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