Boise Cascade Company has had a catchy logo for 55 years.  Now a firm in the recreational marijuana business may have stumbled into a legal dispute over the logo.  New England Treatment Access (NETA) has a logo loosely based on a marijuana leaf.  It bears a striking resemblance to the lumber company’s pine tree.  Both logos are encased in circles.

Boise Cascade employs workers in the New England States and it makes the company even more concerned about confusion

Boise Cascade fears an association with a controversial product.  I’ll wager the dispensary was completely unaware of the resemblance until a letter arrived from a law firm.

A New Hampshire newspaper explains the dispute is headed for a courtroom in Boston, Massachusetts. Boise Cascade employs workers in the New England States and it makes the company even more concerned about confusion.

While this may not appear to be a “federal case” in the slang people often use over personal disputes, it’s also likely the whole thing may blow over with an apology and/or a new design from NETA.

I like a quote in the newspaper story.  A man looking at the logos explains, “They’re stupidly similar.”